KBE Drinks have announced they are to take over the distribution of Prague’s Krušovice Beer from July 2018. Another major milestone and a superb addition to the ever growing KBE portfolio now carrying 13 brands from across the world.
Winner of ‘Best Czech Pilsner’ at the World Beer Awards, Krušovice is the perfect balance of malt and herbaceous bitterness. A taste so fine that in 1583 the brewery was purchased by King Rudolph II and to this day remains the only beer to be served at official events at Prague castle.
Quality of product is becoming imperative to lager consumers in the UK; 59% of British lager drinkers agree that quality of lager is more important to them now than it was 5 years ago . This premiumisation trend has helped drive a 6% growth in the ‘World Lager’. Czech beers are performing even better with a 13% growth YOY making this the perfect time for Krušovice to build its UK sales.
You will be able to find Krušovice primarily in leading urban style bars, already being served in Cottonopolis, Brewhemia, The Alchemist, Framptons and many more. Krušovice is available at 5.0% ABV in 30L kegs and 24x330ml bottles. For further information, please email firstname.lastname@example.org. Yougov Research May 2018