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Kingfisher appointed official lager partner for ICC Champions Trophy 2017

June 2017

Kingfisher appointed official lager partner for ICC Champions Trophy 2017
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The International Cricket Council (ICC) has today announced the appointment of Kingfisher as the Official Lager Partner for this summer’s ICC Champions Trophy to be held in England and Wales 1-18 June. Kingfisher will be the exclusive lager supplier at the three iconic venues – Edgbaston, Oval and Cardiff – where the event is being staged. In addition it will be the exclusive lager at the ICC Champions Trophy Fan Park. Campbell Jamieson, ICC General Manager – Commercial said: “We are pleased to welcome Kingfisher to the ICC Champions Trophy family of partners. Kingfisher is an iconic brand that has a long standing association with cricket. It will resonate with our global fan base and we will be working hard across the venues and the Fan Park to deliver the best possible exposure throughout the event. Kingfisher Beer Europe CEO, Damon Swarbrick, said: “Nothing could be more ‘Indian’ than watching a cricket match with a cold, crisp pint of Kingfisher and we are extremely excited about bringing this experience to this summer’s ICC Champions Trophy.