KBE Drinks, the premium world beer and cider company, is pleased to announce a new summer promotion entitled ‘Exotically Different’ for its Peacock cider brand. From July through to the end of September, any on-trade outlet which purchases a crate of all three Peacock flavours will receive a free case of Kingfisher 650ml or Yeastie Boys Big Mouth and Superfresh. As part of the promotion, KBE will be issuing exciting new merchandise and POS, as well as running a social media competition for consumers to win prizes including a year’s supply of Peacock.

KBE’s Peacock cider was first launched back in 2016 and was specifically crafted to partner the exotic flavours of Asian cuisine, and since then has gone on to be embraced by many of the UK’s most influential Asian restaurant groups, as well as proving popular in many premium on-trade outlets. Initially launched in ‘Apple’ and ‘Mango and Lime’ flavours, more recently KBE have introduced a ‘Lychee and Lime’ variant which is the UK’s first Lychee flavoured cider.

Adrian Devlin, Head of Sales for On-Trade at KBE Drinks, comments, “We know that premium ciders like Peacock are becoming increasingly popular with drinkers looking for more crafted brands with an interesting backstory, which they can enjoy either alone or with food. The on-trade is currently full of apple ciders and fruit ciders which are built around berries and dark fruits, so we’ve tried to think a bit differently with our Peacock brand, and really push the envelope when it comes to flavour. This promotion will further raise the brand’s profile amongst consumers while incentivising pub and bar operators with some free stock to add additional revenue in their tills.”

If you are interested in stocking Peacock cider please call us today on 01622 351110 or email us today on info@kbedrinks.com.